What is the bottom of the pyramid?

Bottom of The Pyramid The bottom of the pyramid is a term describing the largest and poorest global socio-economic group. Franklin D. Roosevelt first used the bottom of the pyramid (BOP) in a 1932 public address during the Great Depression.

What is a bottom of the Pyramid (BoP)?

Base of the Pyramid; BOP; Inclusive Business Bottom of the Pyramid (BOP) (also referred to as “Base of the Pyramid”) is a term used to describe the poorest socioeconomic segment of the world’s population, as well as a management concept that recognizes this segment as a viable market for the world’s largest companies.

Who is the bottom of the economic pyramid?

Origins and Definition: The term “Bottom of the Pyramid” refers to the largest and poorest global socio-economic group. It was first used by Franklin D. Roosevelt in 1932 during the Great Depression. He referred to the “forgotten man” at the bottom of the economic pyramid as essential to economic plans.